bonkers
When I first started working at bonkers I was very fortunate as there was no social media strategy and posts were put up sporadically. This meant I was essentially given a blank canvas to work on. The podcast recording and editing was also handed over to me.
Before
After
Podcast
I record and edit our monthly podcast. This is something that I learned very quicky on the job. It’s produced much quicker now than it was before. I redesigned the podcast branding. I wanted to make it more memorable and give it a human feel.
When I started there was no cross-promotion of the podcast. I designed an audio-wave template so audio snippets could be posted online. I then moved on to video recording the podcast to be posted online.
Social Media
I record and edit our explainer videos, media appearances, and more. Depending on the topic or perceived lifespan of the content we will put it into 1 of 3 categories: Lo-Fi, Mid-Fi, Hi-Fi. I also designed a number of social media templates that I brought into Canva so colleagues could quickly put together posts.
Our brand colours include a number of greens. We need to use the primary green as much as possible. This meant that I had to get creative with the shapes and layouts that I used so that the templates were distinguishable from one another on the Instagram grid.
Short-form content reel
Youtube
