Bord Bia
This was a live college project for Bord Bia, the Irish Food Board. The brief was to design a window display for Origin Green which is Ireland’s food and drink sustainability programme. I produced a motion piece for the window. People passing could potentially watch the full thing but realistically they wouldn’t have the time to, so I wanted the individual elements and information to make sense by itself and give a sense of Origin Green. My aim was to use motion graphics and information design to educate people on Bord Bia's “Origin Green”
The basis of Origin Green is to produce sustainably. I used the circle throughout my design to represent this and to compliment the circular Origin Green logo that already existed.
Origin Green already has a distinct visual language so I wanted to compliment this rather than challenge it.
